On April 17, 2025, the Department of Homeland Security will celebrate the one-year anniversary of the Know2Protect campaign launch. Throughout the month of April, Know2Protect will highlight its achievements over the past year and encourage the public to help prevent online child exploitation and abuse (CSEA). Know2Protect partners, champions and all supporters can use this social media toolkit to support the Know2Protect campaign anniversary by sharing campaign resources, amplifying related events and activities and posting their own content on social media. This social media toolkit provides guidance on how to best use the materials provided. Your organization’s support is critical to continue expanding the campaign’s messages so we can reach more communities across the nation and internationally.
How2Support Know2Protect’s Anniversary on Social Media
Follow @Know2Protect, using the respective social platforms below. Amplify Know2Protect’s messaging by creating content for your owned social channels using your own unique language. Monitor Know2Protect for social media posts that you can share and tag our accounts in your communications. Consider linking to these sites in your posts.
- X
- DHS’s official YouTube channel
- Know2Protect Playlists
- Know2Protect PSAs
- Know2Protect Digital Safety Series
- Know2Protect Playlists
Hashtag Usage
- Suggested hashtags:
- #K2PAnniversary (primary hashtag)
- #Know2Protect
- #K2P
Download Campaign Resources
- Internet Safety Checklist
- Family Online Safety Agreement
- Top 10 Tips2Protect
- Campaign Awareness Resources (posters, email banner, etc.)
Visit K2P Kids & Teens and Take Action pages for more tips and information.
See sample post copy and social media assets below. Download high resolution images at the bottom of this page.
Post Copy
We’re celebrating ONE YEAR of @know2protect! Swipe left to see how #K2P has empowered children, teens, parents, trusted adults and policymakers to prevent and combat online child sexual exploitation and abuse. Let’s keep fighting to make the internet a more secure and positive place for children.
#K2PAnniversary #Know2Protect
We’re celebrating ONE YEAR of @Know2Protect! We’ve worked hard together to spread knowledge, share tips and empower children, teens, parents, trusted adults and policymakers to prevent and combat online child sexual exploitation and abuse. But our mission continues — help us keep fighting to make the internet a more secure and positive place for children. Together We Can Stop Online Child Exploitation™.
#K2PAnniversary #Know2Protect
X
@Know2Protect celebrates one year of raising awareness and taking action! We’ve made progress, but our mission continues — help us keep fighting to make the internet a more secure and positive place for our kids. Visit know2protect.gov to learn more.
#K2P
Social Media Assets
Facebook and X
Post Copy
Keeping kids safe online is more than just a goal — it’s a duty. On this day last year, @dhsgov launched @know2protect to help families stay safe in the digital world. As we celebrate this milestone, we encourage others to continue the fight against online child sexual exploitation and abuse with us. Visit know2protect.gov to learn more about #K2P’s mission and spread the word.
#K2PAnniversary
Keeping kids safe online is more than just a goal — it’s a duty. On this day last year, @dhsgov launched @know2protect to help families stay safe in the digital world. As we celebrate this milestone, we encourage others to continue the fight against online child sexual exploitation and abuse with us. Visit know2protect.gov to learn more about #K2P’s mission and spread the word.
#Know2Protect #K2PAnniversary
X
We’re celebrating one year of @Know2Protect and keeping kids safe online! 🎉 While online dangers still exist, education is our best defense. Visit know2protect.gov to learn more and join the fight. Together We Can Stop Online Child Exploitation™.
#K2P
Social Media Assets
Facebook and X
Countdown Sticker
This is a 10-day countdown for the Know2Protect One-Year Anniversary that will start on 4/7/25.
Use the following template to post to your Instagram Story during the week of 4/7. Add the countdown sticker feature for the K2P anniversary. Countdown should run from 4/7/25 – 4/17/25.
Social Media Assets
Instagram Story
If not using the countdown sticker feature on Instagram, use the following Instagram Story template on 4/17:
Post Copy
[Insert Organization Here] celebrates one year of @know2protect! We joined forces with #K2P to empower children, teens, parents, trusted adults and policymakers with the knowledge and resources to keep kids safer online. #K2P’s fight against online child exploitation and abuse isn’t over — let’s continue making the digital world a more secure space for every child. Visit know2protect.gov to learn more.
#K2PAnniversary
[Insert Organization Here] celebrates one year of @know2protect! We joined forces with #K2P to empower children, teens, parents, trusted adults and policymakers with the knowledge and resources to keep kids safer online. #K2P’s fight against online child exploitation and abuse isn’t over — let’s continue making the digital world a more secure space for every child. Visit know2protect.gov to learn more.
#K2PAnniversary
X
[Insert Organization Here] celebrates one year of @know2protect! We joined forces with #K2P to empower children, teens, parents, trusted adults and policymakers with tools to keep kids safer online. The fight against online child exploitation isn’t over — let’s keep making the digital world more secure for every child. Visit know2protect.gov.
Social Media Assets
Facebook and X
| Attachment | Ext. | Size | Date |
|---|---|---|---|
| Know2Protect Anniversary Social Media Assets | ZIP | 14.22 MB | 04/07/2025 |